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LAST UPDATED: July 25, 2021

The Jackie Robinson Museum (“JRM,” “we,” “us,” “our”) wants the visitors (“you” or “your”) to (our “Website”) to understand how we collect, use and disclose your information. We learn about you from information collected when you visit our Website, subscribe to our newsletter, purchase admission or membership, or communicate with us in other ways. This Privacy Policy explains:

  • What personal information we receive about you;
  • How we use and protect your personal information;
  • With whom we may share your personal information; and
  • How you can contact us about your personal information.
    1. Personal Information. This Privacy Policy covers personal information received and stored by the JRM. For purposes of this Privacy Policy, the term “personal information” refers to information that can be used to identify you as an individual, directly or indirectly, alone or together with other information. This includes, for example, your name, e-mail address, and phone number; and may also include indirect identifiers such as your geolocation, IP address, device ID, and other internet usage information.
    2. Third Party Controlled Sites. This Privacy Policy does not apply to or cover information that you provide to third parties through their applications or websites, including your social media accounts and locations you can access from links posted on our Website. Personal information that you transmit to us from one of these sources will not be covered by this Privacy Policy. For more information, see the section titled, “SOCIAL MEDIA PLATFORMS AND THIRD-PARTY LINKS.”
    3. De-identified Information. We may create de-identified data from personal information by excluding data components (such as your name, email address, or linkable tracking ID) that make the information personally identifiable to you, through obfuscation, or through other means. Our use of de-identified data is not subject to this Privacy Policy.
    1. When you use our Website, you signify to us that you have read, understand, and agree to this Privacy Policy and that you also consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. You should not submit personal information to us if you do not agree to the terms of our Privacy Policy and the Terms and Conditions posted on our Website.
    2. Note to International Users: Around the world, the legal protections for personal information differ significantly as to what categories of personal information are protected and how they are protected. The JRM is located and operates in the United States and adheres to applicable laws and regulations of the United States, which may be different from those of your home country or the country in which you reside. If you are not in the United States, your personal information will be transferred from your location to the United States for processing by the JRM. When you submit personal information in an application, by e-mail, post, on our Website, by phone or in any of the ways covered in this Privacy Policy we will reasonably infer from the communication that you consent to the transfer of your personal information to the United States. For additional information applicable to international users, see the Section titled, “INTERNATIONAL STUDENTS, EDUCATORS, AND OTHERS.
    1. Personal information provided by admissions and membership purchasers. The categories of information include: name, mailing and e-mail addresses; The personal information you submit online will be handled by the JRM in accordance with this Privacy Policy.
    2. Personal information provided by website visitors. Visitors do not need to register with us to view most of the content on our Website. If you sign up to receive notifications or for our newsletter, we will request the following information as applicable: name and e-mail address.
    1. Cookies and other online tracking mechanisms. When you use our Website, information is automatically collected about you and your online activities using Google analytic tools and other internet resources. Cookies, web beacons, and tags placed on your computer when your web browser accesses our Website enable us to recognize you, record how you and other visitors use our Website, and track statistics about Website usage. Data generated about your online activities are stored and logged. The data collected using cookies and similar technologies may include:
      1. Identification – date and time of each visit to our Website, history of visits, user-name and password if you establish a Website account, and other personalized services including event registrations;
      2. Device – your IP address, internet domain name, internet service provider, browser type, operating system, mobile network, and device telephone number;
      3. Usage – referring site of application, text and video content viewed on our Website and time spent in viewing each file, number and duration of visits and history of the Website pages viewed, and other internet activities; and
      4. Location – your general geographic location can be determined by your IP address and a more specific location is available if you access our Website using a mobile device unless blocked.
    2. For information about how we use information collected using these technologies, see “SHARING INFORMATION WITH THIRD PARTIES.”
    3. Restricting the use of information collected using technology. You can control how cookies and other technologies are used to track and log your online activities in several ways:
      1. Manage the preference settings on your browser and device;
      2. Communicate directly with Google as explained at:;
      3. Purchase a utility from an independent software provider that you install on your computer browsers to make website visits anonymous.
    4. If you restrict the use of cookies and other technologies, there may be some features of our Website that you will not be able to use. Note that our Website does not respond to “do not track” requests.
    1. We use the personal information we receive directly from you, from others whom you authorize to provide information to us, from our Website, and from other sources for the purpose of:
      1. Responding to Website requests for notifications and to receive our newsletter;
      2. Sending e-mails and e-newsletters unless directed to stop sending these messages; see the section titled “Opt-In / Opt-Out Procedures;” and
      3. Administering our Website and using data collected with technology to analyze trends in usage, number of visits (including via IP address logging) from different locations, track users’ movements around the Website, and gather demographic information about our user base.
    2. Sharing information with third parties. The JRM permits selected third-party service providers to have access to your personal information where we believe the service provider is better able to perform a specific function. Some of these service providers need personal information in order to perform the services that serve the mission of the JRM. For other services, the provider may have technical access to information, but does not need or use the information in order to perform the contract service. We endeavor to select service providers who demonstrate their commitment to protecting the personal information we entrust to them and who maintain appropriate confidentiality and security safeguards that are consistent with our Privacy Policy. These third parties are prohibited from using or disclosing your personal information except to perform their services on behalf of the JRM.
    3. Support Services
      1. Operations Support. We use service providers to perform administrative and technology functions to support the operations of the JRM, such as website and applications hosting, database management, contact management, event management, network infrastructure support, and e-mail marketing services. These providers may have access to personal information but are prohibited from accessing or using the personal information they process for us for any purpose except on behalf of the JRM.
    4. Website analytics, marketing, and advertising.
      1. Data Analytics. We use Google web analytics and similar tools to evaluate the performance of our Website and gather information about Website usage and visitors. Google represents that it processes data for Website usage and other data for legitimate purposes without revealing any personal information that identifies visitors individually. To learn more about how Google collects and processes data from websites for advertising and data analytics purposes, please visit For information about ways to manage the collection and use of your personal information, see the section titled “Restricting the Use of Information Collected Using Technology.”
      2. Direct Marketing. When you sign up on our Website for notifications or to receive our Newsletter, we will ask for your consent to communicate with you by e-mail or text message. We will use your contact information to continue those communications unless you instruct us to stop. See the section titled “HOW TO OPT-OUT OF E-MAIL MESSAGES.” With your consent, which we request at the time you submit your application, we may provide your contact information to colleges and other educational institutions that offer financial assistance to high achieving students. In return, they may provide similar information to us from their applicant pool and other sources. We do not sell, rent, or disclose your personal information to third parties for commercial purposes.
      3. Online Advertising. We may partner with a third party to manage our advertising on other websites. A third party will use technologies such as cookies to gather information about your activities on our Websites and other websites in order to provide you advertising based upon your browsing activities and interests. You may use your browsers or device settings and other measures to block receiving interest-based ads, but you may still continue to receive general ads. See the section titled “How You Can Restrict the Information Collected Using Technology.
    5. Legal process and site protection. In certain situations, we may be required to disclose personal information (1) in response to lawful requests by courts, law enforcement, or other government authorities, (2) to comply with a subpoena or other legal process, or (3) as otherwise required by law. We also may disclose your personal information when we believe in good faith that disclosure is necessary to protect our rights, enforce our Website policies and terms, protect your rights or safety or the rights or safety of others, or prevent and investigate fraud.

    At any time you may tell us to stop sending you e-mail or text messages by: Clicking “unsubscribe” in an e-mail you receive from us; Reply to a text with the word “STOP” to unsubscribe from text messages


    Protecting your personal information is important to us. We have implemented organizational and technical security measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We limit access to your personal information to staff members and third parties who need such access in order to carry out their responsibilities on behalf of the JRM. Those processing your information may do so only in an authorized manner and are subject to a duty of confidentiality. When you enter sensitive information (such as your password), we encrypt that information in transit using industry-standard Transport Layer Security (TLS) encryption technology. Still, we cannot guarantee the security of your personal information from unauthorized access, disclosure, use, or alteration. There is always a risk inherent in the electronic transmission and storage of information (including without limitation the risks of unauthorized entry or use, telecommunication issues, hardware or software failure, and other factors).


    We retain personal information for as long as we reasonably require it for legal or legitimate JRM purposes. For research purposes, we retain certain application information indefinitely and may selectively de-identify portions of the personal information in an application on a selective basis. When we no longer have a legitimate interest in keeping your personal information, we securely delete or destroy it. In determining data retention periods, JRM takes into consideration applicable laws, contractual obligations, and what we reasonably believe are your expectations.


    Our Website contains links to social media platforms, other websites, and mobile applications that do not process personal information on our behalf (collectively, “Third Party Controlled Sites”). Although you may choose to communicate with us using a Third Party Controlled Site, you might not wish to submit any sensitive personal information to the JRM from a Third Party Controlled Site. The JRM does not endorse, approve, or certify any Third Party Controlled Site, and we have no control, responsibility or liability for their privacy, security, content, reliability, or activities. Any personal information you submit to us through a Third Party Controlled Site is not covered by our Privacy Policy. If you activate a link from our Website to a Third Party Controlled Site, cookies and other tracking devices may be set by the Third Party Controlled Site to collect your personal information, including your IP address and the page you are visiting on our Website. You should consult the privacy policy of each Third Party Controlled Sites for information about how it processes personal information.


    If you have any questions or requests or wish to file a complaint, you can contact us:
    By e-mail us to: [email protected]

    By letter to: 75 Varick Street, 2nd Floor, New York, NY 10013

    We may need to confirm your identity to respond to some requests.


    We will notify you of changes to this Privacy Policy by updating the Privacy Policy posted on our Website. These changes will apply only to information collected after the date of the change.

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